ORIGIN POINT AND IGNITE STRATEGIC COMMUNICATIONS FORM CREATIVE COLLABORATION
Creative production group and communications agency join forces to enhance client offerings
September 8, 2021 (Los Angeles & North Hollywood, Calif.) – ignite strategic communications and Origin Point have announced a formal creative collaboration, designed to provide greater levels of support and broaden services to their respective clients. The agreement expands each company’s unique expertise for connecting businesses, industry creatives and technical experts who elevate what’s possible in entertainment.
Andrea Dondanville, executive producer at Origin Point, says, “We’ve worked closely with the team at ignite on a number of projects and see our collaboration as a natural progression. We are excited to leverage their unparalleled skills in – writing, media relations and communications strategy – for our clients’ success.”
Origin Point was created in 2019 as RED Digital Cinema’s in-house production company, and from that auspicious start expanded to work with an array of leading brands. The team specializes in high-resolution image capture and workflow, and has travelled the world creating award-winning marketing content. Origin Point represents multiple directors with an array of creative styles to suit their clients’ needs. They have also produced successful feature films, commercials, and documentaries. Their services run the gamut from story development through pre-production, production and post. In addition to their ongoing work with RED, Origin Point clients include Nat Geo, Netflix, Allergan, Theragun, Insta360, Zeiss, and more. The Origin Point team includes Dondanville alongside Creative Directors Clyde Bessey and Jason Mitcheltree.
With extensive communication experience in the media and entertainment technology arena, ignite works with leading global companies and creatives as well as an impressive group of industry organizations. The client roster of ignite includes RED Digital Cinema, American Society of Cinematographers (ASC), Hollywood Professional Association (HPA), Sohonet, ACE EditFest, Streamland Media, FotoKem, Association of Moving Image Archivists, Pixelogic, Glendale Arts and Zeiss. ignite excels in strategic communications, media relations, content strategy, event publicity, and developing below-the-line awards campaigns under the management team of Christine Purse, Sally Christgau, and Lisa Muldowney.
Purse, president and founder of ignite, notes “We’ve had a truly unique opportunity to tell the story of a revolutionary time of change in the art and technology of storytelling. And that dynamic change is far from over. I know that the talent, vision and skillful execution from the team at Origin Point will help our clients realize their vision and goals. We are delighted to embark on this journey together, and are looking forward to doing great work together.”
Origin Point is headquartered in Los Angeles, and ignite is based in North Hollywood.